About WineMemoir

Who’s behind WineMemoir?

Hi there! I’m Xingyu, thanks for dropping by my blog, where I share the things I’m most passionate about - wines!

I've always loved wine (or alcohol in general…!) but seriously got into it from 2015, when I decided to pursue WSET (Wine & Spirits Education Trust) to get better educated on the thing I like the most. As I started to taste more, it becomes more and more difficult to remember each one of them: how they tasted like; what I liked/disliked about them; did they have potential to become better (and I’ll be honest, I have a short memory!), so I started to write notes, just the very basic things such as aromas, acidity, body, and finish. And as I buy more wines I have a lot of beautiful empty bottles, but unfortunately I don't live in a royal palace so can’t keep them all! Just throwing them away is a crime to me so I decided to take advantage of my photographer boyfriend Kai to take photos of them before trashing them! That’s when I had the idea of combining them together - let the photo tell the story of the wine, and share my experience of it in a synesthetic way.

If you hate the tedious and vapid scores and notes of wines - you are not alone! I mean, don’t get me wrong, the quality of a wine is objective, and we definitely need a reference and the basic tasting notes to get an idea of the wines we are about to buy/taste, but that’s the critics’ job. I am a very visual person and I like to write my notes in a more artistic way. A photo tasting note is much more powerful and makes it easier to remember the wines we had, and for others to get a better understanding of them when they are about to try.

I started my account “Winememoir” on Instagram in September 2017, and quickly gained 20k followers in just 5 months. I cannot tell you how grateful and accomplished I felt when people told me that I helped them setting up the right expectations, especially from those who don't know much about wines (yet!). I am a explorer myself and love traveling around the world to try different types of wines, from classic Napa Valley and Burgundy, to rising stars like Argentina and China, and I’m thrilled to share with you all!

Follow me on my wine journey!


      New York City

Whether you just want to say hello or have a question or comment - I love hearing from you!

Work With Us

Why WineMemoir?

Our Background: Certified Wine Professionals - WSET (Wine & Spirits Education Trust) Level 3 and currently enrolled in Diploma Program; Professional and Creative Photographers; Dedicated to share our experience of wines in a synesthetic way. 

Our Professionalism: We love wines, but more importantly, we are professional. Every single post is elaborately designed by us, all high quality, eye-catching and unique.

Our Business: Based in NYC, have targeted audience in all major cities; Frequently travel to other wine regions for connections. We have worked with many brands to create content for wine reviews, marketing campaigns, product launches, and we are looking forward to working with you! 

Find out how we can work together!

Wines will be our main focus, including but not limited to partnerships with wineries/winemakers, importers/distributions, restaurants, in the format of social media promotions, product reviews, blog articles, brand ambassadorship, etc.

However, it's not all about wines, we are also passionate about food, travel, lifestyle, fashion, and culture.

If you are interested in learning more about advertising,sponsoring, collaborating, or featuring your products with WineMoir please email us at winememoir@gmail.com


Pasanau El Vell Coster 2008

Had this great wine when I travelled to Priorat couple months ago. The winemaker, Ricardo, showed me his vineyards, oak barrels, and told me all the history of his family-style winery. It was amazing to see how much he knows about the soil, the climate, the different pruning methods and vineyards management. This particular wine […]

Jia Bei Lan 2014

China has never been on the map when it comes to wines – time to break that stereotype! This 2014 Jia Bei Lan (加贝兰) – a blend with 80% Cabernet Sauvignon, 15% Merlot and 5% Cabernet Gernischt, though still young, has already shown power and elegance at the same time. It is no doubt unique, […]